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My Story
Paul H. Woodruff spent over 50 years in environmental consulting and related businesses. He founded Environmental Resources Management, Inc. (The ERM Group). Over a 24-year period as Chairman and CEO, together with his partners, Paul built ERM into a global group of 66 companies in 34 countries employing more than 2500. He has served on numerous boards in the profit and nonprofit sectors. He has published over 35 professional papers, his autobiography, It's Been a Good Life, and is currently working on Freddy the Frog, fictional tales for children. So You Want to Be an Entrepreneur is his first business book.
He lives with his wife of 63 years, Marcia, in the Philadelphia suburbs. They are the parents of six, grandparents to 20, and great-grandparents to 13, so far.
Think you have what it takes to become a successful entrepreneur?
Many people want to turn their passion into a successful business.
If you want a roadmap of how to build a successful business or grow an existing one, this is the book for you.
Paul Woodruff compiles his lifetime of business experience into this all-in-one book for those who want to start or grow their own business. The Successful Entrepreneur’s Playbook outlines the key ingredients that would-be entrepreneurs should consider in assessing their likelihood of success and then provides the key components in building a successful business—from the basic legal and organizational choices in starting a business to tips on how to staff and create a winning team, market, sell, and deliver products or services that create satisfied customers, repeat business, and make a profit.
In the pages of this book, you will discover:
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The critical roles that culture, vision, passion, and leadership play in building a successful business
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The necessity of a practical strategic plan
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The importance of crafting a well-developed business plan
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Why ethics and giving back matter
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How to finance and build realistic budgets for your business
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Methods to find and keep quality employees
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Marketing and sales techniques to start, evolve, and transition your business
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The key business risks to recognize early and how to mitigate some of them
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Ways to create, foster, and manage growth in your business—and in yourself
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Possibilities for startups to participate in the international market
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Alternatives in exiting your successful business
This book will help you achieve your dream of becoming a successful entrepreneur. Learn from this practical and personal experience detailed in The Successful Entrepreneur’s Playbook (A Practical Guide to Building a Successful Business).